Nature and Outdoor Tourism
An Industry Vision for the Future
NOTO is proud to present our definitive vision for the resource-based tourism industry titled "Nature and Outdoor Tourism - An Industry Vision for the Future". Both the things our industry should aspire to and the roadblocks we must overcome to get there are covered in this document as well as other important topics. We have put a lot of work and planning into this document and hope that it is useful in helping our industry form a roadmap to success. To download a pdf version of this document to your computer, click here.
Introduction
Size and Scope of the Nature and Outdoor Tourism Industry
- Defining the Industry
- Economic and Social Impacts
- Activities and Prices
- Where are the opportunities?
- Importance to provincial tourism
Factors Limiting Growth of the Industry
- An ageing and shrinking market
- Changing cultural demographics
- Lifestyle rather than market driven
- Inconsistent quality control
- Ageing infrastructure
- Poor access to capital
- Limited resources to develop new products and markets
- Limited marketing of the sector
- Splits in government jurisdiction
- Uncertainty of resource allocation
- Lack of integrated resource planning
A Vision for the Future
- An industry poised for growth
- Licencing
- Standards and certification
- Continuing industry education
- Industry mentoring
- Research and technical support
- A resource allocation licence for tourism
- Product development
- Improved sector marketing
- Investment support
- Improved resource planning
Conclusions
