NOTO – Nature & Outdoor Tourism Ontario…your voice in protecting the interests of the nature and outdoor tourism industry.

Our Organization

For more than 80 years, NOTO, Nature & Outdoor Tourism Ontario, has remained a not-for-profit association representing over 500 tourism operations, industry providers & public members. Most of our members operate lodges, resorts, camps, camping/trailer parks, canoe outfitters, and fly-in services located in the heart of the Ontario wilderness.  Known throughout our history as Northern Ontario Outfitters Association, we have recently adopted a new operating name and accepted an updated mandate. 

Nature and outdoor tourism, from hunting and fishing to snowmobiling, canoeing and rock climbing is a key part of the Ontario economy. Only one association represents the needs of this diverse industry.  Since 1929, NOTO has worked to make sure that govenment policy and priorities respect the needs of this important industry. Our efforts not only enhance the outdoor experiences for our visitors but are important in ensuring industry growth and economic opportunities for our communities.

Vision Statement

NOTO is an organization dedicated to proactive planning, development, and promotion of a strong nature & outdoor tourism industry in Ontario.

NOTO is committed to:

• service to its members,
• protection and enhancement of resources and environment
• high ethical standards in providing a quality nature–based outdoor experience for our guests,
• co-operation with other user groups in achieving our goals,

…for optimum use of the resources of Ontario for the long-term social and economic benefits of all.

Code of Ethics

• There shall be full co-operation between members of the Association at all times.

• Members of the Association, their employees and guides will be required to fully co-operate with the Ministry of Tourism and Recreation, Ministry of Natural Resources, or any other Government Department concerned with the Ontario Tourist Industry, and to fully adhere to their laws, rules and regulations.

• Regular Members (Operators) will be required to maintain good, adequate, and serviceable equipment for the use of guests and employees.

• Rates and accommodations will be clearly and carefully defined to guests prior to booking reservations.

• Members will not misrepresent their rates, services or accommodations.

• Members will provide for every necessary safety and comfort of guests.

• Members will endeavour always to employ well trained, courteous, and sufficient personnel to adequately care for their guests.

• Members will provide adequate and well prepared food to guests and personnel at all times when the camp operates on the American Plan.

• Members Camps will be kept in a clean, neat, orderly and good state of repair at all times, and shall be so maintained as to be a credit to the operator and the association.

• Members will conduct their business in an ethical manner.

• Members will post copy of this Code of Ethics in a conspicuous place on their premises at all times.

• Failure to abide by this Code of Ethics will subject any members to an investigation by the Board of Directors, or a committee appointed by it, and, if adverse, may subject the member to reprimand, suspension or expulsion from the association.